Mobility as a Service (MaaS) changes how we think about public transport services. It solves the current fragmentation between different services and encourages transport operators to deliver a complete ‘mobility experience’, from the moment you leave your home until you reach your final destination. As MaaS is about the entire traveler experience, it includes retail services to allow travelers to seamlessly make purchases, such as refreshments.  It is easy to visualize the physical journe...